If you haven’t already incorporated primer into your daily repertoire of makeup products, you might wonder if it’s totally necessary. But if you’ve taken ...

As the holiday season approaches, we all want to reconnect with family and friends and celebrate. With our new Dazzle and Shine collection you have so ...

There’s no doubt that the buzz word on skincare experts’ lips in recent years has been collagen. Whether you are ingesting it or applying it topically, ...

Mascara! Did you know that mascarais the most used makeup product? A poll taken by Mintel said 64% of women wear mascara. That’s higher than ...

Imagine you’re on a hunt for the perfect foundation, lip color, or blush shade — and you find it! The texture, formula, and depth of color are all that ...

What is concealer? Concealers are much like foundations but tend to be thicker and more pigmented. Ideally a concealer is used to cover and correct ...

To describe the work our partners do for their communities as ‘important’ is an understatement. We partner with a range of organizations helping women, ...

Now that we are heading into the Fall season it’s time to change up our makeup routine. As the months get colder, we need to bump up the hydration for ...

One of the biggest questions I hear is “Do I really need a powder in my makeup routine?” Before answering that, we first must examine an even larger ...

As a working makeup artist, I quickly learned to bring a sweater to long studio shoots. Why? Because studios are freezing cold to keep the models ...